privacy policy

We are committed to protecting your identity and the personal information you provide us. Our privacy policy applies to the personal information we collect in-store and in our customer relationships, as well as through our websites lesmauvaisesherbes.com and boutique.lesmauvaisesherbes.com. Please read it carefully. At Les Mauvaises Herbes inc., we respect our customers. We are aware of your concerns regarding the protection of your privacy. This is why we have published this privacy policy to inform you about the personal information we collect, how we use it, your options regarding our use of your personal information, and how you can access it.

In this document, "website" refers to all our online properties and their domains. For more information on the terms of use of this website, please consult our Terms of Use page.

This policy describes how Les Mauvaises Herbes inc. (collectively, “Les Mauvaises Herbes”, “Les Trappeuses”, “we”, “us” or “our”) collects, uses, and shares your personal information.

This privacy policy covers the following points:

• What our privacy policy covers
• What we collect
• How we use your personal information
• How we disclose your personal information
• How we protect your information
• Your choices
• Contact us
• Changes to this policy

What our privacy policy covers

This privacy policy addresses the "personal information" about you that Les Mauvaises Herbes obtains on www.les-mauvaisesherbes.com, in-store, and in connection with marketing offers. When we use the term "personal information," we refer to information about an identifiable individual. This may include items such as your name, email address, mailing address, date of birth, phone number, photos, or personal images that you provide in a form on our website.

This privacy policy does not cover information you submit on other websites, even if we communicate with you on those sites. For example, if you post information on Facebook, Twitter, or YouTube, that information is subject to the privacy policies of those websites, not this one.

What we obtain

Here are examples of personal information we collect:

1. Newsletter. Name and email address.
2. Purchase on our website. Name, credit card number, email address, billing address, shipping address, and phone number
3. Community Les Mauvaises Herbes (Facebook page, Facebook group, Instagram account or any other online presence). Any information about yourself that you choose to submit or post as part of your interactions with our social networks and online platforms.
4. Draws and contests. Name, email address, phone number, and age
5. Product availability notifications. Name and email address.

In addition to the above, we may use the following technologies to automatically collect information related to your activity on our websites.

• Cookies.¹
• Flash cookies.²
• Web beacons, tags, or pixel tags.³
• Web server logs.⁴
• Geolocation technologies.⁵

Note that we do not intentionally collect personal information from children under 13 years of age. If you are under 13, you may view our websites, but you must not make purchases or submit personal information to us.

How we use your personal information

Les Mauvaises Herbes primarily uses the personal information collected to offer you products, information, and services. We may use your information to track your purchase history, suggest products to you, and communicate with you for account or promotional purposes. We may also use your personal information for other legitimate business purposes, including detecting and preventing fraud, collecting amounts owed to us, and maintaining accounting records.

How we share your personal information

Les Mauvaises Herbes may share your personal information in the following circumstances:

• Service providers. We may transfer your personal information to companies that provide services to us (including subsidiaries acting as such), such as order fulfillment, package delivery, mail and email sending, business data analysis, marketing support, credit card payment processing, fraudulent activity investigations, consumer surveys, and customer service.
• Marketing partners. We reserve the right to share your personal information with third parties with whom we have partnered to jointly create and offer a product or service. In addition, to the extent permitted by law, Les Mauvaises Herbes' co-marketing partners may share your personal information with us to better serve you.
• Social networks, widgets, and plug-ins. The use of any feature made available to you on our sites by a third party may result in the collection or sharing of information with a third party. For example, if you use Facebook's "Like" feature, Facebook may record that you "liked" a product and publish this information on Facebook.
• Other occasions. Les Mauvaises Herbes may share your personal information to protect the legal rights of our company, our employees, our agents and our affiliates, to protect the safety and security of our visitors, for fraud detection and protection purposes, or to comply with law or legal processes.
• Business transition. Les Mauvaises Herbes may share your personal information with another company that acquires all or part of Les Mauvaises Herbes' assets or shares, and this company may use and disclose such personal information for purposes similar to what is described in this policy. Les Mauvaises Herbes may also share personal information with potential buyers to evaluate the proposed transaction.

Les Mauvaises Herbes may share anonymized information (e.g., information not directly linked to your name) in the following circumstances, in addition to those identified above:

• Consolidated Information. We may share aggregate information about our customers with our advertising and marketing partners.
• Behavioral advertising. A third party may use technology (e.g., a cookie) to collect information about your use of our website and other websites, in order to provide you with advertisements for products and services tailored to your interests. These advertisements may appear either on our website or on other websites.

We protect your information

The file containing your personal data is kept on our servers or those of our service providers and is accessible by our authorized employees, agents, and mandatories who need to access it to perform their duties. We recognize that our customers trust us to protect their personal information. We take reasonable and appropriate physical, electronic, and procedural measures to protect your personal information. While we strive to protect the information in our possession, no security system is perfect, and we cannot promise that information about you will remain secure in all circumstances.

Your Choices

You have the following choices regarding how your information is used:

1. Updating or correcting personal information in your file. You can update or correct your name, email address, street address, and phone number by sending an email to info@lesmauvaisesherbes.com.
2. Receiving newsletters and promotional emails. You can click on the "Unsubscribe" link at the bottom of any promotional email you receive.
3. Behavioral advertising. You can opt out of some, but not all, behavioral advertising online here or by using your browser settings to block cookies or notify you when a cookie is set.
4. Deleting content related to comments and interactions with our social networks. Please check with the relevant platforms for the specific procedure to delete content you have posted in a public space. Note that such deletion may not completely erase this information from the Internet. For example, historical copies, or "caches," may remain.

For more information on how behavioral advertising works, you can visit the Network Advertising Initiative ("NAI") educational page.

You can disable targeted advertising by visiting these pages and following the instructions:

• Facebook - https://www.facebook.com/settings/?tab=ads
• Google - https://www.google.com/settings/ads/anonymous
• Bing - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal.

Contact us

If you have any questions about our privacy and security practices, or if you wish to access or correct your personal information, you can contact the General Counsel of Les Mauvaises Herbes by email or mail.

Marie Beaupré
Privacy Officer
Les Mauvaises Herbes
6260 rue St-Hubert, Montreal H2S 2M2

marie@lesmauvaisesherbes.com

Your right to access or correct your personal information is subject to applicable legal restrictions. We may take appropriate steps to verify your identity before allowing you to access or correct the information.

If we need or must contact you regarding any event involving your personal information, we may do so by email, phone, or postal mail.

Changes to this policy

We may need to revise this policy and these terms from time to time. We encourage you to periodically review our privacy policy to stay informed of our latest practices. We will post the effective date of the latest version at the top of each policy.

¹"Cookies" are small pieces of data that are placed on your computer's hard drive. Cookies record information about your activity on the site to make your visits to our site more pleasant and fruitful for you, by offering you a personalized experience and recognizing your preferences when you visit our site. If you have chosen to disable cookies in your browser, some features of our website may be compromised. Some of our web pages, particularly those that require a username and password, require cookies to be accepted in your browser and cannot be used if cookies are disabled in your browser.

²Flash cookies (also called Local Shared Objects) are data files similar to cookies, except that they can store more complex data. Flash cookies are used to remember settings, preferences, and usage, especially for videos, interactive games, and other similar services.

³Web beacons are small graphic images placed on a web page or in an email to record the pages and advertisements users click on, or to track the performance of email marketing campaigns.

⁴Web server logs are collections of activity created by the computer that provides your browser with the web pages you request. For example, a web server log can record the search term you entered or the link you clicked to access the web page. The web server log can also record information about your browser, such as your IP address and the cookies set on your browser by the server.

⁵Geolocation technology refers to technologies that allow us to determine your location. We may ask you to provide information about your location on our website, or to agree to have your mobile device send us precise location information. We may also collect general location information from your web browser.


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Last updated: September 12, 2023